最后,考虑一下你的愿景可能面对的威胁也很重要。就像会遇到机会一样,你的努力也总会受到威胁。例如,你的职业生涯可能会受到正在发生的或即将到来的行业变化的威胁。也许有一些环境上的挑战会让你的愿景难以确立,或者你的成功意味着其他人的生意会突然变得过时,导致他们与你作对,阻碍你的成功。
你所奋斗的市场是否特别不稳定?是否有一些新技术会使你的项目过时?你的创新是否会威胁到现有的行业,这些行业是否想要破坏你的工作?现在,写下你自己对市场上存在的威胁的分析。
关键在于,你是自己事业的主人,而不是别人,你要对自己所取得的成绩负责。作为“你公司”的首席执行官,你必须问自己这样一个问题:你在为“你公司”的发展和繁荣做些什么准备呢?
现在,我们将把SWOT分析法应用到“你公司”上。要做到这一点,首先要仔细考虑你的愿景声明。请记住,你的愿景声明是一种令人信服的观点。通过实现你的愿景、使命和目标,你希望世界变成什么样。想想今天你周围的景象,问问自己在完成任务的过程中什么会助你一臂之力,什么会成为你的绊脚石。
我的优势是:_____
我的劣势是:_____
我的机会是:_____
我的威胁是:_____
你搜集到的关于自己和市场的信息对于你保住工作和拥有一个财务安全的未来是至关重要的。在开始制定你可以使用的可操作步骤(参见第十章)之前,我们将在下一章从储蓄的角度来研究其他可以保证你财务安全的方法。
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W-2表格和1099表格都是公司出给雇员的年终总结表,就是总结一年中一共给这个工人发了多少工资,替这个工人交了多少税。通常W-2表格是由雇主帮忙代扣代缴税款的;而1099表格则只是简单地声明一个年度付给了这个人多少钱,公司并没有代扣代缴任何税款。而且,公司在将这两种收入表格发给员工的同时,也会将同样表格发给国税局。国税局拿到所有的W-2表格和1099表格后比对个人税表的申报内容,就可以知道谁应该报什么收入却漏报了。这就是个人一旦漏报了收入,就会收到国税局缴税通知的原因。——译者注
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品趣志(Pinterest)是全球最大的图片社交分享网站。——译者注
Parakey是由布雷克·罗斯和乔·海威特(Joe Hewitt)提出的基于网络的计算机用户界面。罗斯将其描述为“一个能做任何操作系统所做事情的网络操作系统”。——译者注
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SWOT分析法,又称态势分析法或优劣势分析法,用来确定企业自身的优势(Strength)、劣势(Weakness)、机会(Opportunity)和威胁(Threat),从而将公司的战略与公司内部资源、外部环境有机地结合起来。EMBA(高级工商管理硕士)、MBA(工商管理硕士)等主流商管教育均将SWOT分析法作为一种常用的战略规划工具。——译者注
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